Fireworks are expected to signal the start of the Dubai Shopping Festival (DSF) on January 20th.
It is the 16th time the event has been held and it has developed into a major attraction for locals and those taking flights to Dubai.
Lasting 32 days, the festival includes a whole host of attractions ranging from special in-store price reductions, a Disney show, music concerts and raffles to win new cars.
Ibrahim Saleh, festivals coordinator-general and deputy chief executive officer of the Dubai Events and Promotions Establishment, believes the 2011 event will be the best yet.
He added: "Looking back, DSF has welcomed over 40 million visitors. These figures are testament to the success of DSF and our commitment in offering the region's best in shopping, winning, and family entertainment."