The majority of tourists will choose eco-friendly tour operators and airlines when possible, an industry expert has said.
Dermot Blastland, managing director of TUI UK & Ireland, said: "Consumers are going on holiday because they want to have a good time but 60 per cent of them prefer to go with companies who are eco-friendly."
He added that the trend indicates that people are "starting to take climate change seriously".
In terms of destinations, Mr Blastland commented that resorts need to take climate change into account when making any alterations to their premises or developing new attractions.
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